TrailerWorks is a Toronto-based agency who also happen to be beekeepers to an apiary of 15 beehives. It was an opportunity for TrailerWorks to not only create a branded product for themselves, but to also create a unique story to share with their current and prospective clients through various social platforms.
The challenge was to create a brand under TrailerWorks that could act as a supplement to the agency’s brand, while creating a potential for an entire product line of honey-based products.