Taking advantage of the craft beer boom in Canada’s maritime provinces, the Molson Coors Brewing Company created a new craft brand, Fine Company. The brand is inspired by the friendly personalities found across the Maritime provinces and aims to showcase the skills of Molson’s brewers located in the Maritimes. MCBC needed a retail solution to drive brand awareness in retail.
The solution was a turnkey display-led toolkit that was disruptive, modern and engaging. At the time, the brand was so new that their brand identity hadn’t been solidified. The client was so impressed with the creative presented to them that it gave us the opportunity to inform and influence what became their new brand identity.