The National Advertising Challenge is series of brief-based competitions. Unlike traditional creative competitions, creatives craft their submissions in response to briefs created by top brands; as opposed to submitting already existing work. Winning gold in your category gets you an all-expenses-paid trip to the Cannes International Festival of Creativity.
After being acquired from its previous owner, the task was to create and evolve the visual brand into a front-runner in the industry’s group of creative competitions as well as improve on the entire UI/UX experience of potential entrants and brand sponsors. The result is a core brand system that could be moulded and incorporated into annual themes and aesthetics.